The Hamleys campaign: 'What happened' and 'Reflections'

Part 1: What happened
My Christmas present came early. Hamleys ditched its gender signs. The story blew up last week and has been covered by most of the national newspapers, radio and TV, and numerous other news outlets in the UK and across the world. Read the article in the F-word.

Part 2: Reflections
When Hamleys ditched its gender signs, the story blew up like a bomb going off.

It is now more than a week since the media whirlwind began, and a good time for me to reflect on the campaign. As media coverage continues to trickle out, gradually subsides, and morphs into other debates, I have been mulling over what happened. Why did it work so well? What can we learn for future campaigns? Read the article in the F-word.