What do you notice about this advert? Yes, it's a female scientist. Congratulations to DHL for bucking the gender stereotype trend in their adverts.
And the world didn't end, did it?
A refreshing sight in the mid of an advertising world that time and time again reinforces stereotypes and prejudices in our society about what different genders are best suited for.
For example, read my blogs about adverts for a financial company, football, football again, icecream (and mobile phones) and holidays.
Source of picture: DHL Express advert, Guardian newspaper.
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