Dr Laura Nelson is a writer, speaker and entrepreneur, and has a doctorate in neuroscience. She set up Breakthrough: The Gender Stereotypes Project, a schools programme with the aim of exploring the influence of gender stereotypes among children and their parents. Laura writes fiction; her short stories have appeared in literary magazines and she is working on her second novel, which is a political romantic thriller. Laura led the successful Christmas 2011 Hamleys campaign, which was covered on radio, TV and in newspapers across the world. She has written political commentary in the Guardian's Comment is Free, as well as writing the odd limerick. She has a fascination for Brazil.
"I was lucky to get a seat at Dr Laura Nelson's recent Cafe Scientifique presentation in Leeds. The audience stayed riveted to the spot as she told her entertaining and revealing stories about gender stereotyping...This is science communication and public engagement at its best." Barbara Govan, CEO, Screenhouse Productions
“Dr Laura Nelson is definitely someone to watch. Listen to her message and be inspired to change the way you view and respond to the world.” Claudia Crawley, Director of Winning Pathways Coaching.
Hamleys changed its gender specific signs following the campaign calling for a stop to gender segregation of toys, which restricts children's choices and futures and contributes to our society's inequality.